dayanagt.ux@gmail.com
SaaS Landing Page for Productivity Dashboard & Mobile App
This project involved designing a SaaS landing page for my productivity dashboard and mobile app, with a primary goal of converting visitors into users. I led the project end-to-end, from research and strategy to UX, visual design, and copy alignment, focusing on clear messaging, intuitive layout, and persuasive calls-to-action to drive sign-ups and engagement.
My Roles:
UX/UI Design
UX/UI Design
Information Architecture
Content Strategy
Researcher
Visual Design Direction
Product Owner
Case Study Sections:
Defining the Problem
Competitive Analysis
Journey Map
Wireframes
Results
Visitors lacked a clear understanding of the app and dashboard’s value proposition, reducing conversion potential.
Key features and benefits were buried or unclear, making it hard for users to see why they should sign up.
The previous user flow didn’t guide visitors toward action, resulting in missed sign-ups.
Branding and messaging were inconsistent, undermining trust and credibility.
There was no optimized layout to support scanning, comprehension, and decision-making on the page.
Defining the Problem
Research
Competitive Analysis
Conducting a competitive analysis helped identify how other SaaS products present value, structure key features, and drive conversions. Insights from this research informed the landing page’s layout, messaging, and calls-to-action to ensure it was both persuasive and differentiated in a crowded market.
The Good
The Bad
01
Strong Visual Hierarchy
Clean, organized layouts make content easy to scan and important information easy to find.
02
Compelling CTAs
Prominent, persuasive CTAs guide users toward sign-ups or trial starts.
01
Clarity of Value Proposition
The product’s purpose and benefits aren’t immediately clear to visitors.
02
Information Overload
Too much content or feature detail can overwhelm visitors and reduce engagement.
The Design Process
Journey Map
Wireframe
Mobile App Call Out
Showcase
Why Us & Learn More
CTA
Hero Section + CTA (Dashboard Forward)
Results
Clear Value Proposition: The landing page communicates the app and dashboard’s benefits quickly and effectively, helping visitors understand why they should sign up.
Improved Conversion Flow: Intuitive layout and strategically placed calls-to-action guide users toward sign-ups and engagement.
Consistent Branding: Visual design and messaging reinforce credibility and trust, aligning with the app and dashboard experience.
Scalable Design: The page structure allows for easy updates, A/B testing, and future marketing campaigns without disrupting the user experience.
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