dayanagt.ux@gmail.com

Productivity & Task Management Dashboard

This project is a self-initiated productivity, task, and team management platform designed to support how modern teams plan work, execute efficiently, and measure performance. I owned the product end to end, from problem definition and user research through UX strategy, interaction design, visual design, and reporting frameworks. The platform integrates task management, team collaboration, sales, and productivity reporting into a single, cohesive system, prioritizing clarity, scalability, and data-driven decision-making.

My Roles:

UX/UI Design

UX/UI Design

Information Architecture

Content Strategy

Researcher

Visual Design Direction

Product Owner

Case Study Sections:

Defining the Problem

Market Research

Competitive Analysis

Personas

Design Guide

Journey Map

Wireframes

Results

Work and performance data were fragmented across multiple tools, making it difficult for teams and managers to get a clear, real-time view of progress.

Users lacked a centralized place to track tasks, team capacity, and deadlines without switching platforms or losing focus.

Managers had limited visibility into individual and team productivity, slowing decision-making and performance optimization.

Sales and productivity metrics were disconnected from daily work, preventing teams from linking effort to outcomes.

Existing tools prioritized features over clarity, creating cognitive overload and reducing adoption across teams.

Defining the Problem

Research

Market Research

0

4 B

6 B

2 B

10 B

2026

2028

2030

2024

The Claim

Research suggested an opportunity for a unified platform that combines task management, team visibility, and performance reporting without overwhelming users.

Research Insight

Dashboards have become a central tool for decision-making, with 85% of organizations now using them to track performance and guide operations.

2024: The dashboard software market was valued at approximately $3.7 billion.

2030/2031 Projections: Estimates range, with some forecasting over $10 billion by 2031, growing at 8-14% CAGR. 

Competitive Analysis

Conducting a competitive analysis allowed me to evaluate existing productivity and team management tools in the market, examining features, workflows, visual design patterns, and reporting capabilities. This process highlighted gaps where current solutions fell short, such as fragmented task management, limited insight into team performance, and confusing or cluttered interfaces. By understanding these shortcomings, I was able to uncover opportunities for differentiation and informed design decisions that prioritized a more intuitive, integrated, and outcome-focused user experience—ensuring the platform met real user needs while standing out in a crowded market.

Monday.com

Salesforce

nTask

The Good

Centralized Information: Consolidates tasks, projects, and metrics into one view, reducing tool-switching.

Enhanced Productivity: Helps users prioritize tasks, track progress, and stay organized.

Data-Driven Decisions: Offers metrics and reports that support strategic decisions for teams and managers.

Collaboration Support: Enables team members to share updates, assign tasks, and coordinate workflows.

The Bad

Overwhelming Complexity: Too many features, charts, or modules make dashboards confusing and hard to navigate.

Cluttered Interface: Dense layouts and poor organization make it difficult to find relevant tasks or insights quickly.

Steep Learning Curve: New users struggle to understand the system without extensive onboarding.

User Comments in Platform Reviews

Mark O.

Last year, we decided to give Monday.com a try in order to improve our workflow and streamline our daily tasks. But it is difficult to schedule recurring tasks.

Amy T.

Salesforce. is a great platform when it is up and running. At first I loved the flexibility it provided to create a sales system that worked specifically for my team but it requires tons of maintenance to keep it going.

Stephen M.

nTask platform is great. The collaboration tools make communication simple. I find some of their real time reporting tools lack depth and their advanced tools are overwhelming to get started with.

User Survey

User survey was conducted to gain a deeper understanding of how individuals interact with productivity and team management dashboards, including how they organize tasks, track progress, and make decisions based on reporting. By identifying common workflows, pain points, and top concerns, the survey informed design decisions that prioritized usability, clarity, and efficiency, ensuring the platform addressed real user needs rather than assumptions.

Defining Potential Users

Team Member

Focused on completing tasks, tracking personal progress, and collaborating with colleagues.

Project Manager

Manages multiple projects, timelines, and dependencies, requiring a high-level overview of task and team status.

Team Lead

Oversees team workloads, assigns tasks, and monitors performance to ensure goals are met.

Stakeholder

Reviews sales, productivity, and performance metrics to make strategic decisions and assess ROI.

Personas helped define key user types, their goals, and pain points, guiding design decisions and prioritizing features for real user needs.

The Design Process

Design Guide

Font

Poppins

Regular

Medium

SemiBold

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Medium

SemiBold

Regular

Subheader

Header

Body Copy

The design guide was created to ensure consistency across the platform, streamline future updates, and provide a clear reference for visual and interaction patterns, supporting both usability and scalability.

Journey Map

Design in Stages

Showing the design in stages highlights my iterative process, from exploring ideas in low-fidelity wireframes to refining interactions in high-fidelity mockups, ultimately demonstrating how research, user needs, and design decisions shaped the final product.

Results

Unified Workflow: The platform consolidated task management, team collaboration, and reporting into a single, seamless experience, reducing friction and tool-switching for users.

Improved Visibility: Managers and executives gained clear insights into team performance, project status, and sales metrics, enabling faster, data-driven decisions.

User-Centered Design: Redesigned dashboards and task flows aligned with user needs, making the platform intuitive for team members at every level.

Scalable System: The design and architecture support growth, making it easy to add new features, reports, or integrations without disrupting the user experience.

All rights reserved by Dayana Gonzalez Theresine